Thunder Valley roars to life Saturday, March 29 as the region's fastest street-legal rides fire up for another season of Roadrunner Markets Street Fights.

Traditionally attracting one of the season's largest crowds, Roadrunner Markets and Bristol Dragway provide racers free admission to the weekend-opener with a receipt proving purchase of a Pepsi and Frito-Lay product from any Roadrunner Market.

Racers also have the chance to earn admission into Bristol Dragway's MPH Club by posting a run at, or quicker than, the day's 100 mph requirement. Along with bragging rights, those hitting the mark receive a decal validating their membership in the elite group.

In addition to recognizing a racer's speed, .000 reaction times Saturday are rewarded with a pass for one free night of racing going to any racer able to conquer the tree. Additionally, the night's best reaction time earns a $25 gift card for gas and merchandise at any Roadrunner Markets-Shell location as part of the season's new Roadrunner Reaction Time contest.

Between runs, spectators at Saturday's event have an opportunity to get in on the action as Dragway officials emcee games where winners receive $25 gift cards for gas and merchandise at any Roadrunner Markets-Shell location and limited-edition Roadrunner Markets Street Fights t-shirts.

Gates for Saturday's event open at Noon with racing scheduled for 1 p.m. Cost is $10 to race, $15 for trailered cars and $5 for spectators.

For a complete season schedule or to find more information on racer and spectator promotions, visit www.bristoldragway.com. For more information on Roadrunner Markets or to find a location near you, visit www.roadrunnermarkets.com.