Filling the Thunder Valley lanes with the fastest rides in the region, next week Roadrunner Markets Street Fights flips the ignition and fires up for the 2014 season.

Offering owners of any street-legal ride the chance to test its mettle on the legendary drag strip, this year's schedule consists of 17 events and features a variety of ways for racers and spectators alike to win.

Starting with the Saturday, March 29 kick-off event, racer-favorites such as Perfect Light Night and the MPH Club return to the track. Testing driver reaction time, Perfect Light Night rewards any racer who clocks a .000 off the stripe and new for 2014, the Roadrunner Reaction Time contest gives the best reaction time each night with a $25 gift card good for gas and merchandise at any Roadrunner Markets Shell location.

For those preferring the thrill of pure speed over the finesse of fast reflexes, the MPH Club and Power Hour return to recognize Street Fight's quickest rides. To earn a coveted MPH Club decal, racers must post a run at, or quicker than, the night's MPH requirement which ranges from 100 MPH - 150 MPH.

Taking the competition one step further, Power Hours pits the event's eight quickest rides in best-two-out-of-three grudge matches and rewards the winner with a trophy declaring their dominance in Thunder Valley. Racers participating in Power Hour also have the opportunity to compete in the year-long competition with the season's fastest machine earning a championship jacket and trophy.

The complete 2014 Power Hours schedule is:

  • April 3rd
  • May 1st
  • May 29th
  • June 26th
  • August 7th
  • September 4th
  • September 18

Racers are not the only ones winning at Roadrunner Markets Street Fights this season as Bristol Dragway officials have planned exciting promotions for spectators as well.

To kick-off the season, drivers can race for free on Saturday, March 29 with a receipt proving purchase of any Pepsi and Frito-Lay product from a Roadrunner Markets store.

Additionally, promotions on select nights offer $5 off any ticket to those subscribed to the Roadrunner Markets text club or to those proving purchase of a Pepsi and Frito-Lay product from any Roadrunner Markets store, spectators are also eligible to win a $25 gift card good for gas and merchandise at any Roadrunner Markets Shell location through participation in event games. 

To sign up for the Roadrunner Markets text club and receive information on great weekly deals as well as discounts at the Dragway, text the word Roadrunner to 67664. 

Along with the nightly promotions, spectators and racers can also receive a free limited-edition Street Fights t-shirt by completing a short survey while at the track or can fill out an online form for the chance win a t-shirt and season ticket to Street Fights.

Spectator admission is $5, $10 for racers and $15 for trailered cars. Gates open at noon for the March 29 season opener with racing set to begin at 1 p.m.

For a complete season schedule or to find more information on racer and spectator promotions, visit www.bristoldragway.com. For more information on Roadrunner Markets and their text club, visit www.roadrunnermarkets.com.