Entering its 14th season in Thunder Valley, Bristol Dragway's popular Street Fights series gained a new partner today as officials announced the 2014 title sponsor, Roadrunner Markets.

The series provides the chance for anyone with a street legal ride to satisfy their need for speed at the legendary drag strip.

"Bristol Dragway is a premier racing venue that prides itself on exemplary customer service, which makes this partnership a natural fit," said John Kelly, COO and vice-president of retail operations at Roadrunner Markets. "Our founder envisioned Roadrunner Markets as the best in the business, and our employees are committed to fulfilling that vision by providing exceptional service to every customer who enters our stores, just like our new friends at Bristol Motor Speedway."

Jerry Caldwell, General Manager of Bristol Motor Speedway and Dragway, is excited for the new partnership and growing support of the grassroots racing series.

"We are proud of the momentum the Street Fight series has gained throughout the community and are pleased Roadrunner Markets also recognizes its significance," said Caldwell. "We have seen the dangers of illegal street racing, through this series we are able to provide a more secure, organized environment for people who love to race. This is an important, yet fun, program. We appreciate that Roadrunner Markets understand that and look forward to building a strong relationship with them."

As part of their sponsorship, Roadrunner Markets selected several nights throughout the season to offer free spectator or racer admission with proof of purchase of a Pepsi or Frito-Lay product at a local Roadrunner Markets store or with proof of registration in the Roadrunner Markets text program. To sign up for the Roadrunner Markets text club and receive information on great weekly deals, text the word Roadrunner to 67664.

The Roadrunner Markets Street Fights season kicks off Saturday, March 29 with gates opening at noon and racing set to begin at 1 p.m.

Spectator admission is $5, $10 for racers and $15 for trailered cars.

For the complete 2014 schedule including information on Roadrunner Markets promotional nights and more information on Street Fights, click here or call (855) 580-5525.